The Essence of Persuading Clients to Hire Your
Web Design Firm
Persuading clients to hire your web design firm is the key to having
successful company. However, this is said easily, but it’s not an easy thing to
do. Every professional marketer knows that building trust is a mandatory
process in order to sell a lot.
Is not a supposition, is a scientist fact. Everybody will feel
comfortable with something they can trust on, and making feel people
comfortable means more purchases.
We’ve said that it’s not easy to do, rather complicated. Luckily for
you, we’ve gathered the best tips to definitely persuade people to hire your
web design firm.
Honesty builds trust
Trust is a fundamental ingredient to increase sales, and being honest is
a mandatory process to achieve that. I bought a car once, a beautiful 2002
Mustang GT. The paint was in mint condition, sexy wheels and without too much
modification stuff. I didn’t notice that the car had a broken cylinder (I
didn’t drive it and I’m not a big mechanic fan).
From the beginning, the owner was honest with me and he didn’t want to
hide that fact from me. He even pointed out some problem with the paint in the
rear near the dust cover. At the end, he told me ‘You’ll spend at least a
thousand of dollars to make this car shine at its best’ we agreed on an
incredible price and I bought it.
Being honest is the first step to creating a relationship and make the
other part feel comfortable to trust you.
Build a relationship with that
trust
The first step is to create trust and make the first contact. However,
the first touch is not the last. In order to have solid clients, you need to
make a relationship with them. And no, I’m not saying that must be friends with
them.
Being friends is optional, but having contact with them is mandatory.
Sometimes the only way to contact them will be from emails, however, you need
to see them face-face to take that potential client to the next level. Good
methods might be a personal meeting or a Skype call.
Another good tip is to always call a new prospect in the first contact
with you. Ask some questions, make a brief and flow conversation and drop the
bomb.
Make them know your
capabilities first
The relationship and the trust are just the beginning. After a
successful first contact or several contacts, it’s recommendable to show them
what your company is capable of.
You can aim to that goal easily by not doing a free example or unpaid
work, rather by showing them a solid portfolio with projects you’ve done. Also,
they will make the final decision if you show them specifically a project
related to their project.
Nobody likes to be in the blind road, everyone wants to see what you can
deliver and if you’ve grasped their needs and intentions.
Show your
professionality
The final step to get that lead and make
conversions is by showing them what you’re a doing. Professionality is key on
businesses, and your service must be as professional as possible.
An important tip is to show them how you do the
entire process. When people is not sure about how things are done, they’re more
likely to make a step back.
In fact, many clients related to web design
doesn’t know nothing about it. Teaching them simple concepts and showing them
how the things get done are powerful actions that will increase conversions.
If you apply these 4 concepts your Kenyan web design company is bound to be successful.
