How To Choose A Professional Website Development Business?

Truth be told, there's no such thing as a formidable economic climate. Wherever you are you country has to face an economic downturn. The essential thing is businesses to survive and thrive in harsh economic environment.  

Advertising your business may be your answer to surviving in such environments, this is especially true if you are a startup or a budding business. Communicating to customers through newspapers, publication and websites could give your business a boost. Newspapers and publications are much more costly than a website.

A good web designer from Kenya can deliver a high quality website that is inexpensive and longer lasting than newspaper adverts. A good quality website will have nice professional images, will be easy to navigate, has a professional design, should be responsive, should load fast, the content should be original and have no grammatical mistakes. 

Getting a local domain name .co.ke will also help boost local search rankings. You will also need to choose a Web hosting in Kenya, it is important that you depend on much more than just one or two pieces of guidance or a recommendation. Numerous recommendations are from individuals who haven't even experienced the Web hosting in Kenya that they are recommending. 

Select properly, do your research, and know numerous issues about the business that you select. Once you have your hosting, it's time to build a website! Domain names in Kenya are cheap: so don't be concerned about that. You can established up a web site utilizing WordPress, I particularly like this set up simply because it is completely free, and it is extremely easy to modify the website you develop. 

Control Panel. This is called numerous names by various hosts, but essentially, they all allow you to manage various elements of your web account your self. Typically, and at the extremely minimal, it should allow you to do issues like add, delete, and manage your e-mail addresses, and alter passwords for your account. I would not go for a host where I have to go through their specialized support each time I want to alter a password or add/delete an email account. Such chores are common upkeep chores that every webmaster performs time and time once more, and it would be a great trouble if you had to wait for their specialized support to make the modifications for you.

The web site ought to be developed to promote your business. One of the initial and most essential issues you require to do is figure out your audience. This is particularly important if you are panning to promote products. The very best way to determine this is with keyword research. You can use Google to figure out the quantity of queries for an offered product, services or info. 

The amount of keyword searches you uncover, the much better your probabilities are of obtaining visitors to your site. Keywords are merely words folks use to find products, services or information. Key phrases can be a phase or a single phrase. The objective right here is to figure out with relative certainty if there is a market for your products or information. The goal is to build a list of key phrases that have a high quantity of searches. You will need this checklist of key phrases later on. 

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Convincing Clients to Hire your Web Design Firm

If the price is too low think again. How many times have you heard that phrase? Now what if your close friend or relative is offering you the low price, will you still think again? If a stranger was to offer you the low price it is highly likely you will think again. What is the key difference here? A friend offering you a laptop at $500 in good condition and a stranger offering you the same laptop in the same condition for $400. You are more likely to buy from your friend, the key issue here becomes trust.

If 2 suppliers are offering you the same service at the same cost it is extremely likely you will choose the one you trust the most. You may even pay higher and go with the supplier you trust the most.

Trust is the most important selling tool, the question then becomes how do you get clients to trust you?

Here are a few tips:

Prove your track record

Don’t just show nice pictures of your work, explain what the project was about and how the process went. If you have reputable and well known clients, be sure to mention you have worked for them. Provide references and give the prospective client some flexibility in references. For example instead of rigidly giving them contacts of previous clients ask them who amongst your clients they would like a reference from. This shows your confidence in your work helps building the trust you need to sell. It also proves the good working relationship you have with your clients.

Another technique I often use is by giving raw stats. When you are able to say it led to a 10% increase in online sales or a 20% increase in conversions and you have some evidence to back that, you are able to easily prove your work produces results. Nowadays it is really difficult to sell if you simply show your portfolio of previous work, how is this different from what every other web design company is doing?

Show your process

A clearly outlined process is reassuring. It shows you know what you are doing, have done this before and are not making things up along the way. It gives the client an idea of what is expected of them for example will they provide a logo or will you do it for them? For many people web design is complex and unknown process. Some probably only have a rough idea of what they need, which is clearly not enough for you to build a website for them. Walk them through your process so they can know what is going to happen and when. Do you start with a wire frame? How many revisions are they allowed? By outlining the process they can easily see the way forward.

Be honest

We want to build a good working relationship with clients, need referrals from them and want them to give us repeat work. For example how about a maintenance contract after completing the website?

A lot of the times we convince clients by making them hear what they want. I will complete the website within a week, while you know very well you have 3 other projects you are completing this week. If the client has a tight budget offer them what you can in that budget. Don’t be afraid of pointing out limitations of your work whether it is constrained by the client’s budget or by your skills. Don’t burry costs, hide extra charges like hosting and domains or even taxes. Never over promise and under deliver. Always under promise and over deliver. This is a concept that I always apply. Over time a lot of the referrals I have got from previous clients has been because of that free logo I included in the design package or promising 7 pages and delivering 10 because they had extra content. It’s not hard to see why this concept works.

Honesty helps you build a relationship with the client.

Build a relationship

A prospective client calls you and asks you for a quote, you ask them a few questions over that phone call and 10 minutes later out goes the email with a quotation attached. Well the client did call up a few other agencies as well and they probably did the same thing you have done. If you want people to trust you and buy from you then you need to talk to them face to face. When a client calls you ask for a meeting. It will go a long way in building a relationship. You don’t necessarily have to be friends. But just a simple meeting to understand their needs for a website will help you get that trust you need to sell.

I believe trust is the most important tool for you to sell. It’s not easy to build trust but if you show your track record, demonstrate your process, are honest about it and have a good working relationship with clients it shouldn’t be difficult either. 

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